Pantene

The next time you buy shampoo or other hair care products, you may want to consider using the Pantene line. Here is why:

“A new Pantene ad celebrates LGBTQ families by featuring a transgender girl with her two lesbian mothers, MetroWeekly reports.

The ad tells the story of Sawyer, her mothers, and their family motto, “Everybody loves everybody, no matter what path you follow.”

Ashley, one of Sawyer’s mothers, described the significance of her daughter’s hair in the process of transitioning. “Once she told us that she identified as a girl, she immediately wanted to grow her hair out,” she says in the ad.

“I remember the first time she was out in the community wearing the clothing she wanted and her hair,” Ashley continues. “And she kind of was herself. And that was the first day where I saw her.”

For Sawyer, growing her hair out made her “feel good and confident, and it made my insides match my outsides.”

The ad is another recent example of corporate framings of the LGBTQ community in a positive light, which is especially significant given the spate of anti-transgender bills working their way through states such as ArkansasWest VirginiaTennessee, and South Dakota, among others.

Pantene posted a message about the ad to Twitter, writing, “Hair is a large part of our identity. And for LGBTQ+ youth like Sawyer, who choose to express themselves, their style, and their creativity through their hair style, it can help them feel seen.”

Fortunately I already have a bottle of Pantene shampoo in my shower.