Long ago when I first started down the long feminine path to living full time, I learned many of the retail clerks I interacted with didn’t care I was cross dressed, only that I had money.
Little did I know, way back then, I was touching the basics of an up and coming LGBTQ economic force.
Yesterday, I received an email from Elouise alerting me to an article called “The SMB Guide to Success in the LGBTQ Market.
I call it the “Anti” Chick fil a/Hobby Lobby post. Two decidedly anti LGBTQ companies. Here is the beginning of the article from Website Planet:
“If you own or manage a small or medium-sized business (SMB), this article is for you. With less resources to play around with, SMBs must pull on all available resources to effectively work with and market to a wide customer base focused on interests, not social demographics.
That’s why SMBs must begin building strategies to effectively market to and work in an LGBTQ-affirming world.
The LGBTQ market is one of the fastest-growing sectors out there, and it’s becoming an increasingly valuable customer base across all industries. In fact, according to GayStar News, a conservative estimate on the size of the global LGBTQ market is $3.7 trillion – that’s a huge market that could be left out of your customer base unless you take the right steps. This community is also particularly sensitive to social issues.”
This is a very good in depth piece, if you would like to read it follow the link above!